Saturday, 7 Feb 2026
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A 2023 Gartner survey found that only 21% of supply chain leaders are satisfied with their freight visibility. That means nearly 8 out of 10 logistics teams are flying blind at least part of the time. Surprising? Maybe not.
You've got TMS data in one place, carrier updates in another, and customer escalations piling up in your inbox because "the system said it was out for delivery," but the truck never showed. Sound familiar?
Visibility breaks down when freight data isn't integrated or when it's delayed by manual processes. Maybe your warehouse scans the BOL into the WMS, but your TMS can't read that format. Or your drayage provider texts updates when they hit port, which never make it into your dashboard.
Add that up across thousands of loads, and you’ve got a chaotic mess that drains Ops teams and frustrates shippers.
Here’s where most systems fail:
When you rely on legacy tools or inconsistent carrier integrations, “visibility” becomes a blurry game of telephone.
Freight customers expect real-time tracking, but most can’t deliver it. According to FourKites, only 30% of shippers provide end-to-end visibility across modes. With e-commerce brands promising hour-by-hour updates, LTL and 3PL teams are under serious pressure.
Operating costs are rising too. As fuel prices fluctuate and labor shortages persist into 2026, logistics managers are asked to “do more with less” while handling increasingly complex loads across modalities - from drayage at the port to final-mile residential.
Let’s not forget compliance. With more states and regions tightening emissions, security, and documentation rules, accurate and fast data exchange is becoming a regulatory necessity.
High-value freight visibility requires:
This isn’t about buying another tool. It’s about connecting what you already have and turning data fatigue into operational clarity.
Debales.ai integrates with your existing tech stack - TMS, WMS, BOL sources, and carrier portals - to standardize and enrich shipment data in real time. That means no more hunting through emails or phone calls just to know where a truck is.
Our AI continually monitors your routes and flags any SLA risks, from dwell time at cross-docks to delays at the port. Logistics managers get proactive alerts, and brokers get fewer angry follow-ups from customers.
We don’t replace your freight tools. We make them smarter together.
Getting better visibility doesn’t require a complete tech overhaul. Here are five steps to start untangling your data mess:
Freight visibility isn’t just software - it’s a systems problem. And systems require leadership to change. The teams that consistently deliver on-time, transparent service aren’t guessing. They’re investing in connective tech and responsive workflows.
If your track-and-trace feels like more work than it’s worth, there’s probably a smarter way forward.
It starts with treating visibility like a foundational capability - not a bolt-on feature.
Saturday, 7 Feb 2026
Manual freight doc management leads to hidden costs. Here's how logistics teams use AI to fix BOL errors, reduce delays, and boost margins.