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Why our freight data keeps breaking (and how to fix it)

Thursday, 19 Feb 2026

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Written by Sarah Whitman
Why our freight data keeps breaking (and how to fix it)
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The most expensive freight mistake is a tiny one

One wrong digit in a PO. A ship-to that defaults to the wrong DC. A pallet count that changes after the driver’s already checked in. None of it feels catastrophic in the moment, but we’ve all watched those small errors turn into chargebacks, detention fees, missed appointments, and a week of emails that end with, “Can you send the updated BOL again?”

What makes this so maddening is that we’re not short on systems. We have TMS, WMS, ERP, EDI, carrier portals, visibility tools, spreadsheets that refuse to die, and inboxes doing the work of integration. The breakage happens in the handoffs.

Where it actually breaks (and why it keeps repeating)

Freight data breaks for a boring reason: the same shipment gets described multiple times by multiple parties, and we pretend those descriptions will match.

Think about a typical move:

  • The order starts in the ERP with a customer promise date.
  • The warehouse works it in the WMS with what’s available, what’s picked, and what’s staged.
  • A planner builds the load in the TMS using reference fields, accessorial assumptions, and service level.
  • The carrier gets a rate confirmation and sometimes re-keys it into their own system.
  • The dock prints a BOL that may or may not reflect last-minute changes.
  • The invoice shows up with accessorial charges that weren’t captured upstream.

Every one of those steps can be “correct” locally and still wrong globally.

The repeat offenders we see across 3PLs, brokers, and shippers:

  • Reference chaos: PRO, PO, SO, load ID, shipment ID, BOL number. One mismatch and your track-and-trace, appointment scheduling, and billing audits all degrade.
  • Address and facility drift: Same location, three different names, two different ZIP+4 variants, and one old dock instruction that never got retired.
  • Unit-of-measure confusion: Cases vs pallets vs weight estimates. LTL class gets guessed. NMFC is missing. Reweighs happen.
  • Accessorial assumptions: Liftgate, limited access, inside delivery, drop trailer, detention rules. If it isn’t captured early, it becomes a surprise later.
  • Change management by email: The pickup time changes, the ship date changes, the consignee changes, and it lives in a reply-all thread instead of the TMS.

Why does it keep happening? Because we’ve built a process that rewards speed over accuracy. The planner’s KPI is tender acceptance and on-time pickup. The warehouse’s KPI is picks per hour. The broker’s KPI is covering the load. Nobody gets a trophy for “clean master data” until finance starts rejecting invoices or customers start disputing.

The industry context nobody loves talking about

Our networks are more volatile than they were even a few years ago. More pop-up nodes. More micro-fulfillment. More parcel-like expectations applied to LTL and FTL. More tight delivery windows with less slack.

A few shifts are driving the pain:

  • More touches per shipment: Cross-docks, pool distribution, and multi-stop routes increase the number of handoffs where data can get mutated.
  • More accessorial exposure: Detention and appointment-driven facilities aren’t going away. Even “simple” dock-to-dock freight routinely picks up add-ons if the instructions aren’t explicit and consistent.
  • Carriers are stricter on details: Many carriers are less willing to eat errors on addresses, commodity descriptions, or appointment requirements. If the rate confirmation and BOL don’t line up, expect a dispute.
  • Visibility expectations are higher: Customers want proactive exception management. But exceptions are hard to manage when the shipment identifiers don’t reconcile across systems.

The result is measurable: teams spend a non-trivial portion of their week chasing data instead of moving freight. In many operations, it’s not unusual for 10-20 percent of loads to require manual intervention due to documentation issues, reference mismatches, or billing discrepancies. That “small” rate translates into hours of rework, and rework scales directly with volume.

A practical path forward that doesn’t require a rip-and-replace

We don’t fix freight data by telling people to “be more careful.” We fix it by making the correct data the easiest path.

Here’s what works in the real world:

Start with a single shipment truth and lock the identifiers

Pick the system that owns the shipment record (usually the TMS for transportation, WMS for inventory, ERP for order promise). Then define:

  • The primary shipment ID
  • The secondary reference fields that must be present (PO, BOL, PRO, customer reference)
  • The allowed formats (length, prefixes, no free-text variants)

If we don’t standardize identifiers, we can’t automate anything downstream. This is the foundation for clean tracking, clean billing, and clean customer comms.

Build validation at the moment of creation

The best time to catch a bad address is before tender, not after a driver is turned away.

Add simple rules:

  • Stop tender if ship-to is missing appointment requirements for appointment-only facilities
  • Flag if weight per pallet is outside expected ranges for that SKU family
  • Require accessorial selection when the lane historically bills it (limited access, residential, liftgate)

This can be done with lightweight checks inside the TMS, forms, or even a middleware layer. The point is to catch predictable mistakes at the source.

Close the loop with billing and claims data

If we keep paying the same accessorial surprises, we’re choosing to repeat them.

Take the last 60-90 days of invoices and claims and ask:

  • Which lanes generate the most detention?
  • Which facilities generate the most redelivery or layover?
  • Which customers produce the most “missing reference” disputes?

Then push those insights back into the shipment setup rules and facility profiles. This is how we reduce recurring chaos.

Use automation where it actually pays off

Automation is not about replacing dispatchers or coordinators. It’s about removing copy-paste and re-keying.

A tool like Debales.ai can help teams reconcile shipment documents, rate confirmations, and invoices faster by extracting and normalizing key fields, which cuts down the back-and-forth that burns hours every week.

What we can do this week (no big project required)

If you want results fast, run these five plays over the next five business days.

1) Audit your top 25 problem loads

Pull the last month’s loads with the most email traffic or the most billing corrections. Categorize the failure: reference mismatch, address issue, accessorial miss, weight/class error, appointment detail missing.

You’ll usually find that 2-3 root causes make up the majority of the noise.

2) Standardize three fields and enforce them

Pick three fields that, if correct, reduce downstream chaos. For many teams it’s:

  • PO (format enforced)
  • BOL number (required before pickup)
  • Ship-to location code (no free text)

Make them required. No exceptions. If someone has to escalate to bypass, that’s fine, but now it’s visible.

3) Create a facility playbook for your worst docks

For the top 10 facilities that generate detention or missed appointments, document:

  • Appointment lead time
  • Check-in process
  • Lumper rules
  • Preferred arrival window
  • Contact method that actually works

Put it where planners and dispatch can find it in 10 seconds. Not in someone’s inbox.

4) Add a pre-tender checklist that takes 30 seconds

This isn’t bureaucracy. It’s a speed boost.

Checklist items:

  • References complete
  • Accessorials selected
  • Pickup and delivery windows confirmed
  • Weight and pallet count within expected range
  • Special handling noted (hazmat, temp control, high value)

5) Track one metric that exposes rework

Start measuring “loads requiring post-tender correction.” If you reduce that by even 25 percent, you’ll feel it immediately in fewer calls, fewer disputes, and more time for real exception management.

The perspective shift worth keeping

We treat freight data like paperwork, but it’s really an operating system. When it’s clean, our TMS becomes a control tower. When it’s messy, it becomes a shared to-do list.

The good news is we don’t need perfect data. We need reliable data in the places where errors multiply. Fix those few pressure points, and the entire network starts to feel less reactive, not because we worked harder, but because we stopped making the same small mistake 1,000 different ways.

freight-operationstms3plfreight-billingdata-quality

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